Work

Advertising weak and strong brands: Who gains?

Year: 2005

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20069

Authors: Micael Dahlén, Fredrik Lange

Institution: Stockholm School of Economics

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012085778

FWCI: 3.814

Cites: 51

Cited by: 46

Related to: 10