Work

Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2010.521358

Authors: Enrique Bigné-Alcañiz, Rafael Currás-Pérez, Carla Ruiz-Mafé, Silvia Sanz-Blas

Institution: Universitat de València

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012133721

FWCI: 11.12

Cites: 73

Cited by: 139

Related to: 10