Work

Marketing Implementation: The Implications of Marketing Paradigm Weakness for the Strategy Execution Process

Year: 1998

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070398263004

Author: N. F. Piercy

Institution: Cardiff University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012242893

FWCI: 28.75

Cites: 71

Cited by: 167

Related to: 10