Work

Globaler Markenerfolg mit Sportsponsoring

Year: 2013

Type: article

Source: Marketing Review St Gallen

DOI: 10.1365/s11621-013-0191-4

Author: Bengü Başbuğ

Institution: Yeditepe University

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012259584

FWCI:

Cites: 7

Cited by: 2

Related to: 10