Work

Measures used to evaluate industrial marketing activities

Year: 1982

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(82)90016-5

Authors: Donald W. Jackson, Lonnie L. Ostrom, Kenneth R. Evans

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012275088

FWCI: 3.69

Cites: 12

Cited by: 21

Related to: 10