Work

The influence of brand equity on consumer responses

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761311290849

Authors: Isabel Buil, Eva Martínez, Leslie de Chernatony

Institutions: Universidad de Zaragoza, Aston University, Università della Svizzera italiana

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012317766

FWCI: 50.77

Cites: 67

Cited by: 458

Related to: 10