Work

Effects of pronoun brand name perspective and positioning on brand attitude

Year: 2015

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-02-2014-0495

Authors: Luke Kachersky, Marina Carnevale

Institution: Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012428823

FWCI: 5.789

Cites: 44

Cited by: 22

Related to: 10