Work

Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment

Year: 2008

Type: article

Study design: Observational Study

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2008.02.005

Authors: Hean Tat Keh, Yi Xie

Institution: Peking University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012662491

FWCI: 33.07

Cites: 85

Cited by: 855

Related to: 9