Packaged Goods Marketing — “Pull” Companies Look to Improved “Push”
Year: 1987
Type: article
Source: Journal of Consumer Marketing
DOI: 10.1108/eb008192
Authors: Robert J. Kopp, Stephen A. Greyser
Institutions: Babson College, Harvard University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2012758016