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The role of new product development briefs in implementing sustainability: A case study

Year: 2010

Type: article

Source: Journal of Engineering and Technology Management

DOI: 10.1016/j.jengtecman.2010.06.004

Authors: Effrosyni Petala, Renee Wever, Chris Dutilh, Han Brezet

Institutions: Delft University of Technology, Unilever (Netherlands)

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012770876

FWCI: 13.3

Cites: 15

Cited by: 92

Related to: 10