Work

The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients

Year: 2013

Type: article

Source: Journal of Media Business Studies

DOI: 10.1080/16522354.2013.11073558

Authors: Walter S. McDowell, Steven J. Dick

Institutions: University of Miami, University of Louisiana at Lafayette

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012798147

FWCI: 3.955

Cites: 23

Cited by: 29

Related to: 10