Work

A framework for designing and implementing effective online coupons in tourism and hospitality

Year: 2013

Type: article

Source: Journal Of Vacation Marketing

DOI: 10.1177/1356766712471839

Author: Marianna Sigala

Institution: University of the Aegean

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2012801104

FWCI: 17.83

Cites: 60

Cited by: 64

Related to: 10