Work

For-profit or non-profit brands: Which are more effective in a cause-related marketing programme?

Year: 2012

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2012.35

Authors: Ilaria Baghi, Veronica Gabrielli

Institution: University of Modena and Reggio Emilia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2012952945

FWCI: 0.912

Cites: 36

Cited by: 13

Related to: 10