Work

Realising opportunities in the premium automotive market via context-oriented new product positioning

Year: 2011

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2010.543644

Authors: Michael Löffler, Reinhold Decker

Institution: Bielefeld University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013032786

FWCI: 1.855

Cites: 52

Cited by: 11

Related to: 10