Work

Effects of human models on perceived product quality.

Year: 1973

Type: article

Source: Journal of Applied Psychology

DOI: 10.1037/h0037042

Authors: Rabindra N. Kanungo, Sam Pang

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013210492

FWCI: 3.401

Cites: 3

Cited by: 155

Related to: 10