Work

Validating the S-O-R Paradigm for Consumer Involvement With a Convenience Good

Year: 1987

Type: article

Abstract: The Houston and Rothschild S-O-R consumer involvement paradigm is tested for validity with measures of involvement for a shampoo purchase decision. A multitrait-multimethod matrix approach confirms the convergent and discriminant validity of the measure employed. A causal modeling analysis suggests that enduring involvement may work through situational involvement to influence consumer responses. Marketing implications are discussed.

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02721952

Authors: Mark E. Slama, Armen Tashchian

Institutions: Utah State University, Kennesaw State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $4,790

OpenAlex ID: W2013220943

FWCI: 3.587

Cites: 20

Cited by: 83

Related to: 10