Work

L'influence du packaging sur les associations fonctionnelles et symboliques de l'image de marque

Year: 2009

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010902400203

Author: Gaëlle Pantin-Sohier

Institution: Université d'Angers

Language: French

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013236492

FWCI: 8.295

Cites: 73

Cited by: 46

Related to: 10