Work

The Firm, the Author, and the Persona: A Literary Model of the Source of Advertising

Year: 1993

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.1993.10505001

Author: Barbara B. Stern

Institution: Rutgers, The State University of New Jersey

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013259471

FWCI: 2.854

Cites: 59

Cited by: 17

Related to: 10