Work

Uses and Gratifications of Television Home Shopping

Year: 2010

Type: article

Study design: Observational Study

Source: Atlantic Journal of Communication

DOI: 10.1080/15456870903554924

Authors: Juliann Cortese, Alan M. Rubin

Institutions: Florida State University, Kent State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013325842

FWCI: 3.801

Cites: 62

Cited by: 41

Related to: 10