Work

Implications of minimum contract durations on customer retention

Year: 2014

Type: article

Study design: Observational Study

Source: Marketing Letters

DOI: 10.1007/s11002-014-9293-2

Authors: Jan U. Becker, Martin Spann, Timo Schulze

Institutions: Kühne Logistics University, Ludwig-Maximilians-Universität München

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013351978

FWCI: 4.005

Cites: 40

Cited by: 30

Related to: 10