Work

Marketing at the Crossroads – A Comment

Year: 1994

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509410052667

Authors: Mike Wilson, Malcolm McDonald

Institution: Cranfield University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013368073

FWCI: 4.259

Cites: 2

Cited by: 16

Related to: 10