Work

Do customized service packages impede value capture in industrial markets?

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-014-0410-9

Authors: Michael Steiner, Andreas Eggert, Wolfgang Ulaga, Klaus Backhaus

Institutions: University of Münster, Paderborn University, University of Newcastle Australia, Newcastle University, International Institute for Management Development

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2013407355

FWCI: 12.8

Cites: 82

Cited by: 47

Related to: 10