Work

The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude

Year: 2013

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2012.762421

Authors: Jun Myers, Sela Sar

Institutions: California State Polytechnic University, Iowa State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013430130

FWCI: 5.943

Cites: 39

Cited by: 27

Related to: 10