Work

Customer-Based Valuation

Year: 2009

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2009.02.006

Author: Sunil Gupta

Institution: Harvard University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013435234

FWCI: 18.66

Cites: 74

Cited by: 60

Related to: 10