Work

Effect of channel congruence on a retailer's image

Year: 2013

Type: article

Study design: Observational Study

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/09590551311330537

Author: Christophe Bezes

Institutions: Laboratoire de recherche en sciences de gestion Panthéon-Assas, Université Panthéon-Assas

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013438484

FWCI: 7.924

Cites: 69

Cited by: 22

Related to: 10