Work

Can after sale service generate brand equity?

Year: 2012

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501211226285

Authors: Sajjad Ahmad, Muhammad Mohsin Butt

Institution: International Islamic University, Islamabad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013481295

FWCI: 3.648

Cites: 73

Cited by: 39

Related to: 10