Work

Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?

Year: 1988

Type: article

Source: Journal of Business and Economic Statistics

Authors: Donald G. Morrison, David C. Schmittlein

Institutions: University of California, Los Angeles, University of Pennsylvania

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013489087

FWCI: 16.78

Cites: 35

Cited by: 194

Related to: 10