Work

Quality comes first when hatching power brands

Year: 1992

Type: article

Source: Strategy and Leadership

DOI: 10.1108/eb054361

Author: Bradley T. Gale

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013494141

FWCI: 2.822

Cites:

Cited by: 28

Related to: 10