Work

Copy length and industrial advertising readership

Year: 1986

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(86)90034-9

Author: Lawrence C. Soley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013497280

FWCI: 1.797

Cites: 7

Cited by: 28

Related to: 10