Work

Donor Segmentation: When Summary Statistics Don't Tell the Whole Story

Year: 2013

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2013.04.002

Authors: Elizabeth J. Durango-Cohen, Ramón L. Torres, Pablo L. Durango-Cohen

Institutions: Illinois Institute of Technology, Northwestern University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013506945

FWCI: 6.934

Cites: 38

Cited by: 30

Related to: 10