Work

Do Store Image and Price Perception Matter to Store Brand Equity?

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Food Products Marketing

DOI: 10.1080/10454446.2013.843486

Authors: Cristina Calvo Porral, Jean-Pierre Lévy-Mangin

Institutions: Universidade da Coruña, Université du Québec en Outaouais, Université du Québec

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013543183

FWCI: 1.066

Cites: 77

Cited by: 15

Related to: 10