Work

Marketing implementation in small and midsized industrial firms: An exploratory study

Year: 1996

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(95)00066-6

Authors: Hemant C. Sashittal, David Wilemon

Institutions: St. John Fisher University, Syracuse University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013554786

FWCI: 5.443

Cites: 36

Cited by: 43

Related to: 10