Work

The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies

Year: 2007

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367360102

Author: Chingching Chang

Institution: National Chengchi University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W2013557529

FWCI: 10.64

Cites: 66

Cited by: 101

Related to: 10