Work

A higher-order model of consumer brand engagement and its impact on loyalty intentions

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.02.007

Author: Abhishek Dwivedi

Institution: Charles Sturt University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013558815

FWCI: 49.71

Cites: 61

Cited by: 443

Related to: 10