Work

Stimulating customer response to promotions: The case of mobile phone coupons

Year: 2007

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5750064

Authors: Fumiyo N Kondo, Yasuhiro Uwadaira, Mariko Nakahara

Institutions: University of Tsukuba, The Graduate University for Advanced Studies, SOKENDAI

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2013629979

FWCI: 3.542

Cites: 8

Cited by: 15

Related to: 10