Work

Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379102800404

Authors: Pradeep K. Chintagunta, Dipak C. Jain, Naufel J. Vilcassim

Institutions: Cornell University, Northwestern University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013721181

FWCI: 25.93

Cites: 30

Cited by: 305

Related to: 10