Work

A marketing paradox

Year: 2007

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634500710834142

Authors: Mark E. Hill, John McGinnis, Jane Cromartie

Institutions: Montclair State University, LSU New Orleans

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013803697

FWCI: 3.546

Cites: 28

Cited by: 14

Related to: 10