Work

Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.02.017

Authors: Caroline Ardelet, Barbara Slavich, Gwarlann de Kerviler

Institutions: Université Paris Nanterre, Centre d'études et de recherches sur les organisations et la stratégie, Centre National de la Recherche Scientifique, Université de Lille, Institut d'Economie Scientifique Et de Gestion, Lille Économie Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013807232

FWCI: 9.114

Cites: 66

Cited by: 44

Related to: 10