Work

Brand loyalty and the role of hedonic value

Year: 2012

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421211276277

Authors: Anna Kuikka, Tommi Laukkanen

Institution: University of Eastern Finland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013844094

FWCI: 24.66

Cites: 55

Cited by: 175

Related to: 10