Work

Learning to be tribal: facilitating the formation of consumer tribes

Year: 2013

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090561311306886

Authors: Christina Goulding, Avi Shankar, Robin Canniford

Institutions: Coventry University, University of Bath, The University of Melbourne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013878671

FWCI: 50.52

Cites: 60

Cited by: 212

Related to: 10