Work

Opposing effects of sociodemographic variables on price knowledge

Year: 2012

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-012-9201-6

Authors: Charlotte Gaston-Breton, Priya Raghubir

Institutions: ESCP Business School, ESCP Business School, ESCP Business School, New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2013959983

FWCI: 2.739

Cites: 37

Cited by: 19

Related to: 10