Work

The Management of Marketing Costs

Year: 1949

Type: article

Source: Southern Economic Journal

DOI: 10.2307/1053815

Authors: Donald F. Mulvihill, James W. Culliton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014048205

FWCI:

Cites:

Cited by: 119

Related to: 10