Work

How Gordon Ramsay appeals to consumers: Effects of self-concept clarity and celebrity meaning on celebrity endorsements

Year: 2015

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2014.991349

Authors: Dipesh Soneji, Aimee Riedel, Brett Martin

Institution: Queensland University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014117865

FWCI: 5.8

Cites: 24

Cited by: 23

Related to: 10