Work

Relevanz von Sponsoring — wann sich das Engagement wirklich lohnt

Year: 2008

Type: article

Study design: Observational Study

Source: Marketing Review St Gallen

DOI: 10.1007/s11621-008-0086-y

Authors: Torsten Tomczak, Silke Mühlmeier, Tim Oliver Brexendorf, Wolfgang Jenewein

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014154010

FWCI:

Cites: 15

Cited by: 9

Related to: 10