Work

Identifying Consumer Consideration Set at the Purchase Time from Aggregate Purchase Data in Online Retailing

Year: 2011

Type: article

Source: Decision Support Systems

DOI: 10.1016/j.dss.2012.02.015

Authors: Bin Gu, Prabhudev Konana, Hsuan-Wei Michelle Chen

Institutions: Arizona State University, The University of Texas at Austin, San Jose State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: National Science Foundation

OpenAlex ID: W2014257214

FWCI: 1.855

Cites: 33

Cited by: 22

Related to: 10