Work

New Essays in Marketing Theory

Year: 1972

Type: book-review

Source: Journal of Marketing

DOI: 10.2307/1250432

Authors: C. Robert Patty, George Fisk

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014314976

Cites:

Cited by: 56

Related to: 10