Work

Social versus psychological brand community: The role of psychological sense of brand community

Year: 2007

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2007.06.022

Authors: Brad D. Carlson, Tracy A. Suter, Tom J. Brown

Institutions: Texas Tech University, Oklahoma State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014350505

FWCI: 11.75

Cites: 28

Cited by: 418

Related to: 10