Work

Store Brand Proneness: Effects of Perceived Risks, Quality and Familiarity

Year: 2011

Type: article

Study design: Observational Study

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2011.10.014

Authors: Yap Sheau-Fen, Leong Sun-May, Wee Yu-Ghee

Institutions: Monash University Malaysia, Monash University, University of Malaya, Universiti Malaysia Kelantan

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014352213

FWCI: 12.05

Cites: 72

Cited by: 85

Related to: 10