Work

Branding of Prescription Medicines to Australian Consumers

Year: 2007

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/s1441-3582(07)70046-0

Authors: Danika V. Hall, Sandra C. Jones

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014354060

FWCI: 11.81

Cites: 44

Cited by: 22

Related to: 10