Work

Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness

Year: 2009

Type: article

Source: International Journal of Electronic Commerce

DOI: 10.2753/jec1086-4415130404

Authors: Kai Wang, Eric T. G. Wang, Cheng-Kiang Farn

Institutions: National University of Kaohsiung, University of Rochester, National Central University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2014423523

FWCI: 18.4

Cites: 66

Cited by: 108

Related to: 10